E-commerce website design
Whether you need a brand new e-commerce website, or just need your current website upgraded to start selling online, rest assured you will be satisified. My e-commerce websites are designed, just like any website I build, with your target market and product niche in mind.
With an e-commerce website built by me, you will be able to manage your online shop from anywhere in the UK, or in fact anywhere in the world, as long as you have internet access. This includes adding, editing and removing of both products and categories, being able to view and manage orders, change content and much more. No additional software is needed to be purchased or downloaded on your behalf, instead you manange your website from a secure admin portal which can even be tailored to suit you.
Ecommerce web design pricing
So how much does it cost to get an online shop running and what do I get?
E-commerce websites fit in the pricier end of web design, most web design companies offer a few different packages, some even limiting the number of products you can have. I don't offer any fixed prices or packages, you tell me what you want and I will advise you on what you need, then I will make you a bespoke tailored website.
I can however give you a basic price guide... Typically a basic online shop would cost you around £700.00, this would get you all the basics you need, such as an admin portal with the ability to add as many products as you like and to organise them into your own categories. One payment gateway of your choosing such as PayPal (which I advise for new online shops) or SagePay. All the basic pages which a shopping site needs, such as about page, contact page, terms & conditions page, privacy policy, cookies policy and of course your home page, product and category pages.
There is so much functionality which can be applied to e-commerce websites, all of which can easily be added to your online shop as and when you want. With one of my e-commerce websites adding to or extending your website is not a problem, I design my websites to be future proof.
Some important design factors for your online e-commerce website:
Starting up an online selling website can be a daunting task, there is a lot to take into consideration. Below I list some important aspects for you to read. The below information not only applies to the design of the website but also to anybody managing the website.
Your e-commerce website must have good functionality.
All websites should have good functionality, it is arguably the most important factor when designing an online shop. Potential customers must be able to get to what they are looking for fast and logically, before they lose patience, or interest and go to another website.
Your e-commerce website must appeal to the proper target market.
When designing any website the target market should be carefully considered regarding the design, layout and functionality of the site. A younger market will appreciate a more modern, slick and eye catching website, maybe with a few subtle animations. While an older market may not care for such things and value readability and accessablitiy over aesthetics.
Landing pages.
The bulk of your website traffic will most likely be coming from Google. Each of your category and product pages will have their own unique page, which Google will rank in their search results. When people click through to your website from Google they will expect to see exactly what they are looking for, or they will just hit the back button and go to another website.
Security - Your e-commerce website must be secured against malicious users.
Really this is a no brainer, if you are accepting payments on-line, your website must be secure. First and foremost, the software or coding which makes your website tick must be written in a secure fashion with fail safes built in.
Your e-commerce website must look legitimate and safe.
It is very important to make an e-commerce website appear safe and secure. If your website looks cheaply made or unprofessional people will not want to enter their sensitive information on your site. At the end of the day the ultimate goal of an e-commerce website is to get customers to part with their cash once they have added stuff to the basket. Some people, rightly so, are reluctant to even enter their email addresses onto websites, that'll own credit or debit card information. This problem is especially true for new online shops, personally I feel a lot more comfortable buying off large websites such as Amazon or Tesco as opposed to smaller less known sites.
We can achieve customer "piece of mind" by simply making the website look professional and using well known payment gateways such as PayPal or SagePay. Most websites tend to offer more than one payment option; one of these will almost always be PayPal as it is regarded by most to be the safest and most secure payment gateway.
A personal note from me!
Building online stores is my forte, I have a lot of experience developing, designing and promoting these sites via the web. As a freelancer my skill set includes every aspect of e-commerce development:
- Aesthetics
- Functionality
- Readability
- Accessibility
- Navigation
- SEO - link-bait, link-juice, analytics, etc
- Marketing - social, email, bloging, vouchers, etc
- Content
I could on, but you get the idea!
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